This two-day planning session brings together the key stakeholders of two or more firms that are engaged in a strategic partnership to develop a joint plan for going successfully and rapidly to market.

Channel Partner Planning

The methodology utilized in development of the Channel Partner Plan is a process known as Structured Account Planning. The planning techniques are particularly effective in joint customer planning. The structured planning session is a two day structured "brainstorming" session involving all parties who have knowledge of the partner and the selling situation. The methodology has been tailored for use in joint planning with strategic channel partners (such as ISVs, Resellers and CSIs) to address primarily "sell through" opportunities.

• Channel Partner Business Planning — This session develops a fundamental business plan for the channel partner.
   
• Channel Partner "Go To Market" Planning — This is a co-authored joint plan (channel partner, vendor, and distributor) that sets forth a joint "go to market" plan for the channel partner.
   
• Major Opportunity/Account Planning — This version of the planning process focuses on developing a strategic plan to win a major channel partner customer. It is typically developed jointly by the channel partner, the vendor and the distributor.