Bob Tolar, CMC

Robert Tolar Marketing 305 Mission Serra Terrace Chico, CA 95926 T: 530.345.7030 C: 707-318-9387 F: 530.345.5910 tolar@sonic.net www.strategicplanningalliance.com

Bob Tolar is the founder of Robert Tolar Marketing, parent of Strategic Planning Alliance, a consortium of highly skilled planning facilitators specializing in strategic sales planning, channel planning and related consulting services. Mr. Tolar developed the Tolar Strategic Sales PlanningSM methodology and founded the company in 1992. Since then Mr. Tolar and his team have conducted well over 1,400 successful strategic planning engagements.

Mr. Tolar has facilitated strategic sales planning for major technology companies in North America, Europe and Asia. In this role, he has worked with many of the largest firms in the world.

Mr. Tolar is highly respected for his ability to focus a global sales team on the key strategic issues for success and facilitate the development of a detailed plan to achieve that success. He is especially skilled at advising global sales teams on how to effectively engage with customer executive management staff and channel partners to significantly grow their business together.

Allen Peterson

675 Old Jonas Hill Road Lafayette, CA 94549 T/C: 510-612-1689 allenpeterson@comcast.net www.linkedIn.com/in/AllenPetersonCMC

Allen Peterson is a Certified Strategic Sales Planner and Certified Management Consultant (CMC). He has been a member of the Strategic Planning Alliance for five years. He has experience in leading management planning sessions, non-profit management and Board of Director planning sessions, and strategic sales planning sessions.

Allen's ten years of facilitation and management consulting experience includes assisting several start-up and start-over high-tech companies, advising professional and financial services firms, and providing services to large companies including IBM, Xerox, British Telecom, CSC, Network Appliances and Philips. His operating career includes sales and marketing executive positions and twelve years of general management (President, COO or CEO) roles.

He has served as President and Chairman of the Institute of Management Consultants, Northern California Chapter and is an angel investor with the Keiretsu Forum. Allen holds an MBA from the Haas School of Business, University of California, and a BS Electrical Engineering from Oregon State University.

Ned Lawrence

Tiburon, CA T: 415-595-1092 F: 415-435-4749 Nedlawrence12@aol.com

Ned Lawrence has been associated with strategic planning for over 30 years with IBM, Data General and Sun Microsystems. Having achieved a successful sales management career in the high tech industry, he is currently facilitating planning sessions for Fortune 1000 companies and start up organizations.

Ned’s field experience and account planning skills have helped him identify the common faults that corporate sales team soften repeat. Given the current state of the economy, sales teams must practice the activities that bring success and stop repeating the mistakes of the past. Ned has documented these as part of a sales training curriculum that can be a valuable asset to global sales teams in a variety of industries.

Ned is a member of the College of Certified Strategic Sales Planners and has authored numerous articles on the selling process.